Modernizing a Seasonal Supply Chain
A bespoke e-commerce experience and automated logistics pipeline that digitized a traditional, high-touch physical marketplace into a seamless "to-your-door" service.
Esrog Direct
Branding
Development
Logo Design
Website
E-Commerce
We transformed the traditional Lulav and Esrog shopping experience into a modern, stress-free e-commerce platform. Built on a heavily customized WooCommerce foundation, the site features a complex selection engine that allows users to specify fine-grain preferences—such as Pitum requirements and Lulav dimensions—giving them the confidence of a hand-picked selection without the physical commute.
To support the high-velocity seasonal demand, we engineered a direct integration with shipping carriers for automated label generation and real-time tracking. From the initial brand identity and logo to the deployment of an onsite chatbot for instant customer support, we provided an end-to-end solution that handles everything from the first click to the final delivery.