From Local Org to Viral Movement
A comprehensive brand transformation and digital growth strategy that scaled a decade-old organization into a globally recognized movement with a high-conversion donation infrastructure.
The AFTB Shabbos Project
Branding
Email Marketing
Logo Design
Social Media
Video
Website
Non-Profit
The AFTB Shabbos Project had a powerful mission but lacked the digital visibility to match its impact. We partnered with them to execute a complete brand reset, beginning with a new visual identity and logo that captured their unique energy. To capitalize on a viral social media surge, we optimized their content strategy and developed a modern web platform designed to convert newfound attention into sustainable support.
The project included the integration of a seamless donation engine and a custom merchandise line to foster community belonging. By bridging the gap between social media virality and professional brand architecture, we helped the organization reach new donor demographics and achieve unprecedented visibility—leading to national recognition on premier industry stages.